Social Proof Marketing

Social Proof Marketing

Social Proof Marketing 17 January , 2020 Nancy A Hetrick Robert Cialdini in his book, Influence; The Psychology of Persuasion, talks about the 6 principles of persuasion, one of which is social proof. Social Proof is the psychological phenomenon referring to people’s...
Make 2020 Your Best Year Ever!

Make 2020 Your Best Year Ever!

Make 2020 Your Best Year Ever! 13 December, 2019 Nancy A Hetrick When I launched my divorce practice in 2012 and took the leap into the world of being an entrepreneur, I started a new process to evaluate my prior year, consciously design the upcoming year, and set...
Using Facebook for Marketing

Using Facebook for Marketing

Using Facebook for Marketing 22 November, 2019 Nancy A Hetrick It may feel daunting to consider using social media to market our businesses. The general perception is it would take hours and hours and hours to successfully navigate through the world of Facebook,...
Systems for Scalability

Systems for Scalability

Systems for Scalability 1 MARCH, 2019 Nancy A Hetrick What do you think of when you hear “systems”? Do you visualize a factory conveyor belt with multiple steps and functions? Ok, I guess that’s just me. A system is simply a series of steps that can be taken to get a...

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